Latest newsResearchWatch - Journal of Medical Marketing
Submitted by idesigner on Wed, 28/01/2009 - 15:02
Dr Brian Smith reviews current marketing and business management research with relevance to medical markets. For more articles from the Journal of Medical Marketing, please visit the Palgrave website.
A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.
This selection of research covers the topics of CSR, price regulation and generic competition.
This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.
A review of recent research that reports important findings both about health care systems and the industry.
A summary of the latest research looking at market change.
Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that 'there is nothing so practical as a good theory.' Not only do I agree, but I pity those who don't understand the importance of theory in explaining practical, real-life problems. This review of recent literature provides wide-ranging evidence of the value of theory in practice.
A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
A review of current research for medical marketers Journal of Medical Marketing Volume 8.2
A review of current research for medical marketers Journal of Medical Marketing Volume 8.1
A review of current research for medical marketers Journal of Medical Marketing Volume 7.3
A review of current research for medical marketers Journal of Medical Marketing Volume 7.2
A review of current research for medical marketers Journal of Medical Marketing Volume 7.1
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.4
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.3
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.1
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.4
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.3
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.2
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.1
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.4
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.3
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.2
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.1
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.1
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.2
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.3
A review of current research for medical marketers
International Journal of Medical Marketing Volume 4.4
A summary of the latest research looking at market change.
A review of recent research that reports important findings both about health care systems and the industry.
Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.
This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
This selection of research covers the topics of CSR, price regulation and generic competition.
A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.1
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.2
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.3
A review of current research for medical marketers
Journal of Medical Marketing Volume 5.4
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.1
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.3
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.4
A review of current research for medical marketers Journal of Medical Marketing Volume 7.1
A review of current research for medical marketers Journal of Medical Marketing Volume 7.2
A review of current research for medical marketers Journal of Medical Marketing Volume 7.3
A review of current research for medical marketers Journal of Medical Marketing Volume 8.1
A review of current research for medical marketers Journal of Medical Marketing Volume 8.2
A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that 'there is nothing so practical as a good theory.' Not only do I agree, but I pity those who don't understand the importance of theory in explaining practical, real-life problems. This review of recent literature provides wide-ranging evidence of the value of theory in practice.
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