Latest newsThe Marketer
Submitted by idesigner on Mon, 16/03/2009 - 19:01
An archive of articles discussing research relevant to marketers. This Research Watch column ran in the Chartered Institute of Marketing's magazine The Marketer from 2002 until 2007
Dr Brian Smith reviews the latest research on technology marketing.
Dr Brian Smith reviews recent research into leadership and teamwork.
Dr Brian Smith Reviews some recent research on change in marketing.
Dr Brian Smith reviews some of the latest research about strategy.
Dr Brian Smith reviews recent research about the role of story telling in Marketing and Strategy.
Dr Brian Smith reviews recent research on sustainability.
Dr Brian Smith chooses his favourite research papers from 2006. His top picks include the most innovative and original research on the following subjects: shareholder value, segmentation, using data to create value, global marketing, innovation and upward communication. Six research papers that are not to be missed.
Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing activity.
Dr Brian Smith looks at research papers into the scientific and technological aspects behind marketing.
Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.
Dr Brian smith reveals how the latest research on global marketing makes this imposing topic easier to tackle.
Dr Brian Smith reviews some of the recent research into marketing accountability.
Market research drives most good marketing, but those who use it would do well to be less trusting and more analytical, suggests Dr Brian Smith in his review of recent academic research in this area.
Dr Brian Smith gets controversial about management research - some of the old stuff is better than the new, he says
A review of recent research in the field of professional development finds the subject to be both essential and difficult.
Of all the many areas of the marketing profession, direct marketing is perhaps the most affected by what strategists call 'far environment' factors such as technology, globalisation and legislation. These changes are reflected in this month's review of the latest research.
Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the field of marketing.
Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder value.
In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest research on B2B marketing.
From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
You cannot practise marketing without using segmentation says Dr Brian Smith in this month's review of recent research.
Dr Brian Smith treads carefully as he sorts through the latest research on gender.
There is no substitute for hard work. Dr Brian Smith examines the latest research into this most basic of tenets.
In his discussion of the latest research concerning corporate social responsibility (CSR), Dr Brian Smith reflects on the view that 'you can't eat principles, but you can taste their fruits'. The latest research suggests CSR is coming of age and provides useful insights for anyone trying to balance the apparently competing demands of investors and CSR.
It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income - the customer. It seems appropriate therefore to look at what the latest research is telling us about the way our customers think.
The marketer's job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and weighs up what is known about the value gained from marketing spend.
The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made without emotion, as this month's crop of new research shows.
Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
Ideas and innovation sometimes cause as many problems as they solve; Dr Brian Smith reviews the latest research.
Marketing is one discipline where you can't afford to be siloed in your thinking. The latest research says marketers need to understand and juggle ideas from many business functions.
Dr Brian Smith examines research that tries to define innovation.
How theory can be applied in marketing reality.
It's not what companies do that's important, but the disparities between what they do that really matters.
Dr Brian Smith looks at new research into organisational learning and finds that it is as necessary as it is difficult.
How marketers can test and prove that their theories work.
New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
Beware your own perception; it is often biased.
Dr Brian Smith gathers research about the science of thinking and how it affects corporate activities.
Research focused on the highly topical subject of adapting and reacting to changing market conditions.
Dr Brian Smith sifts through the latest research on branding.
Dr Brian Smith looks at research which could help you take brave steps into the unknown.
New research that shows how relationship marketing has taken a central place in marketers' thoughts.
Research into modern marketing concepts that would have been alien to earlier generations.
In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
Whatever the marketing niche, understanding and meeting customer needs remains the key issue.
Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the field of marketing.
There is no substitute for hard work. Dr Brian Smith examines the latest research into this most basic of tenets.
How marketers can test and prove that their theories work.
Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
Dr Brian Smith gets controversial about management research - some of the old stuff is better than the new, he says
Beware your own perception; it is often biased.
Dr Brian Smith treads carefully as he sorts through the latest research on gender.
Of all the many areas of the marketing profession, direct marketing is perhaps the most affected by what strategists call 'far environment' factors such as technology, globalisation and legislation. These changes are reflected in this month's review of the latest research.
Dr Brian Smith Reviews some recent research on change in marketing.
A review of recent research in the field of professional development finds the subject to be both essential and difficult.
The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made without emotion, as this month's crop of new research shows.
Marketing is one discipline where you can't afford to be siloed in your thinking. The latest research says marketers need to understand and juggle ideas from many business functions.
Dr Brian Smith reviews some of the recent research into marketing accountability.
In his discussion of the latest research concerning corporate social responsibility (CSR), Dr Brian Smith reflects on the view that 'you can't eat principles, but you can taste their fruits'. The latest research suggests CSR is coming of age and provides useful insights for anyone trying to balance the apparently competing demands of investors and CSR.
From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder value.
It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income - the customer. It seems appropriate therefore to look at what the latest research is telling us about the way our customers think.
Dr Brian Smith examines research that tries to define innovation.
Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
Dr Brian smith reveals how the latest research on global marketing makes this imposing topic easier to tackle.
Dr Brian Smith reviews recent research into leadership and teamwork.
Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing activity.
Dr Brian Smith looks at new research into organisational learning and finds that it is as necessary as it is difficult.
It's not what companies do that's important, but the disparities between what they do that really matters.
New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
How theory can be applied in marketing reality.
Dr Brian Smith gathers research about the science of thinking and how it affects corporate activities.
New research that shows how relationship marketing has taken a central place in marketers' thoughts.
Dr Brian Smith reviews the latest research on technology marketing.
Dr Brian Smith reviews some of the latest research about strategy.
Dr Brian Smith looks at research papers into the scientific and technological aspects behind marketing.
Ideas and innovation sometimes cause as many problems as they solve; Dr Brian Smith reviews the latest research.
The marketer's job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and weighs up what is known about the value gained from marketing spend.
Dr Brian Smith chooses his favourite research papers from 2006. His top picks include the most innovative and original research on the following subjects: shareholder value, segmentation, using data to create value, global marketing, innovation and upward communication. Six research papers that are not to be missed.
Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest research on B2B marketing.
Dr Brian Smith reviews recent research about the role of story telling in Marketing and Strategy.
Whatever the marketing niche, understanding and meeting customer needs remains the key issue.
Research focused on the highly topical subject of adapting and reacting to changing market conditions.
Dr Brian Smith reviews recent research on sustainability.
Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.
Dr Brian Smith sifts through the latest research on branding.
You cannot practise marketing without using segmentation says Dr Brian Smith in this month's review of recent research.
In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
Dr Brian Smith looks at research which could help you take brave steps into the unknown.
Research into modern marketing concepts that would have been alien to earlier generations.
Market research drives most good marketing, but those who use it would do well to be less trusting and more analytical, suggests Dr Brian Smith in his review of recent academic research in this area.
Your email will be answered personally, so please tell me who you are, what you do and what interests you. If you would like to request free PDFs of my work, simply enter their reference number(s) AND title(s) in the form fields below from the listings shown in the clickable tabs on this page. For example, from publications in 'Strategy Making in Medical Markets' under the section "What we've written" enter " SMM-034, Make your move " in the form field box below.