Latest newsPublished articles that address significant issues concerning strategic marketing planning.
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Published papers / articles are classified by the following sections, each with a summary or overview to provide etc etc. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
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Papers about strategy across all industries
Papers about strategy in medical markets
Published articles that address the challenges facing strategy makers in the increasingly complex and turbulent environment of medical marketing.
ResearchWatch
Dr Brian Smith reviews current marketing and business management research with relevance to medical markets. For more articles from the Journal of Medical Marketing, please visit the Palgrave website.
Strategy Fundamentals
In this regular column with Pharmaceutical Executive Europe, Dr Brian Smith examines the value of management science when it comes to the practice of implementing strategy.