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Papers about strategy in medical markets
Published articles that address the challenges facing strategy makers in the increasingly complex and turbulent environment of medical marketing.
- Driven off course
- Effective Use of Innovation - Creating Market Insight
- Make your move
- Transform into Value
- Achieving a market-led culture: A case study
- Across the Breadth
- Against the Odds
- An Unfolding Story: The Emerging Picture of the Value of New Medical Technology
- An empirical investigation of marketing strategy quality in medical markets
- An exploratory study of key opinion leadership management trends among European pharmaceutical companies
- Ask the Oracle
- Back to the Future
- Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration
- Binary Growth
- Break Out
- Community Focus
- Complex Weave
- Creating and using customer insight: 12 rules of best practice
- Culture Couture
- Culture Kaleidoscope
- Discretion is the better part of value
- Displaced Concepts
- Evolutionary Theory
- Excellence in medical marketing: Origins, definition and precursors
- Exploratory Study of KOL Management Trends in European Pharmaceutical Companies
- Fierce Creatures
- Fit Your Market
- Good Idea In Theory
- Growing Opportunity
- Growing Pains
- Guiding Light
- Improving HTA in Medical Technology: Six Goals for Constructive Engagement
- In Hand
- In Theory
- It's All Gone Wrong
- Lessons for CEOs from the consolidation of the medical device and diagnostic industries
- Life Cycle
- Making marketing happen: How great medical companies make strategic marketing planning work for them
- Managing mergers and acquisitions: Lessons from the consolidation of the medical device and diagnostics industry
- Managing the changes
- Matchmaking process
- Men from the Boys
- Mind Your Headquarters
- Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK
- Model Answer
- Molekülün Ötesinde Bir Hizmet
- Multiple Perspectives
- Myth, Reality & Requirements in Pharmaceutical Key Account Management
- No Man is an Island
- Out of Your Comfort Zone
- Pooling Ideas
- Power Nucleus
- Reap the Rewards
- Research Roundup
- Resolving the Innovation Paradox of MedTech Procurement: Five Lessons from Research Outcomes
- Risk and Reward
- Sat-Nav Systems
- Seek First to Understand
- Seeking Success
- Self Promotion
- Seven Deadly Sins of Marketing Excellence
- Soak it up
- Spurring Success
- Standing out from the crowd
- Success and failure in marketing strategy making: Results of an empirical study across medical markets
- Successful marketing strategies for medical devices and diagnostics
- Survival Instincts
- Survival Tactics
- Survival of the Fittest
- Switching Paths
- Test of Strength
- The Extra Mile
- The Key to Success
- The Observation Effect
- The Road Ahead
- The Supporting Team
- The effectiveness of marketing strategy making processes: A critical literature review and a research agenda
- Through a Glass Darkly
- Turf Wars
- Use your strategic discretion
- Walking the line
- What's really going on?