Pragmedic
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PragMedic Ltd. 2011 ©
Papers about strategy across all industries
Published articles that address significant issues concerning strategic marketing planning.
- Achieving Excellence in CRM
- As chaves do marketing (in Portugese)
- Best-Sellers and Personal Favourites
- Beyond the hype
- Book Review - Making Marketing Happen
- Building the foundations for effective CRM
- Confucian Myths
- Culture clash
- Customer Orientation
- Customer relationship management: Coming of age
- Easy as 1,2,3
- Employer Branding Research (Sunday Times)
- Extraordinary performances from ordinary people
- From Data to Value
- Getting Motivated
- Guarding the Brand
- Hidden Strengths
- How do great companies make strategic planning work?
- How much is your company really worth?
- Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
- Made to Measure
- Marketing Due Diligence
- Marketing due diligence: translating marketing strategies into shareholder value
- Maybe I Will, Maybe I Won't
- Measuring up
- New research to quantify the linkage that really matters
- Plans are nothing; planning is everything
- Punching above your weight
- Remote control: understanding what drives your market
- Risky business is on the decline
- Six Lessons for Knowledge Based Marketers
- Strategy Making: What works is what fits
- Strategy is simple, not easy
- Ten steps to success
- The Marketer's Dilemma
- The Marketer's Stone
- The Money Pit
- The Root of All Good
- Tricky situation
- Turf Wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
- Turning the Key
- Understanding the devil
- What does a strong strategy look like?
- What is Marketing Excellence?
- Why CRM stands at the crossroads