Published articles that address the challenges facing strategy makers in the increasingly complex and turbulent environment of medical marketing.

Published articles that address significant issues concerning strategic marketing planning.

In this regular column with Pharmaceutical Executive Europe, Dr Brian Smith examines the value of management science when it comes to the practice of implementing strategy

Dr Brian Smith reviews current marketing and business management research with relevance to medical markets.

For more articles from the Journal of Medical Marketing, please visit the Palgrave website.

Published articles relating to the latest thinking and research into Customer Relationship Management.

Dr Brian Smith reviews the latest research concerning topical themes and current business issues.