Brian Smith founded PragMedic in 1998, after twenty years in the medical industry, firstly as a research chemist and then in an ascending series of marketing and commercial roles. His CV includes companies like Smith & Nephew, Davis and Geck, London International Group and Boehringer Mannheim.
Fascinated by the way in which firms create and execute strategy, Brian then began a PhD in this field at Cranfield School of Management, one of Europe 's leading business schools, under the supervision of Professor Malcolm McDonald. His PhD thesis described the way that success or failure in strategy making was the result of adapting the strategy making process to the particular market context and culture of the firm. Since then, he has continued his research into why some firms are better at strategy making and implementation than others, studying many global companies in both medical and other markets. Brian continues to be the Principal Researcher of the Cranfield Customer Management Research Forum and is now also a Visiting Research Fellow at Europe’s largest business school at the Open University.
His research now forms the basis of his consulting work, which specialises in helping firms become excellent at strategy making and implementation. His client list includes: Abbott, AstraZeneca, Beiersdorf, Baxter, Cook, De Beers, Diagnostic Products Corporation, Eli Lilly, Fujisawa, Jansen Cilag, Leo, Linde, Hollister, Olympus , Organon, the UK Department of Trade and Industry and many others.
In addition to his consulting work, Brian publishes widely in the field of marketing strategy. In addition to, Making Marketing Happen, and Marketing Due Diligence he is the author of over 100 papers and articles in this field. These can be found under Published Articles.
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