I’ve written several books, with more on the way. They’re all available via your local Amazon or, if you prefer, you can browse and request shorter PDFs from my free library.
Leadership in the Life Sciences
10 Lessons from the C-Suite of Pharmaceutical and Medical Technology Companies

This book is based on interviews personally carried out with more than 20 CEOs from companies including Novo Nordisk, Novartis, B.Braun and Smith & Nephew. It is built on academic research and written as 10 short chapters, designed for people who don’t have much time to read. Leadership in the Life Sciences identifies what makes leadership in this industry different from others and summarises what these industry leaders have learned over their cumulative 700 years of experience in pharma and medtech companies.
You can see its excellent reviews and order a copy from Amazon.
Brand Therapy
This book is a practical, “How To” manual for brand teams in pharma, medtech and other life science industries. It describes an end-to-end process of 15 techniques for understanding your market, creating strong strategies and translating them in effective action plans.
You can see its excellent reviews and order a copy from Amazon.
Darwin's Medicine
The sequel to The Future of Pharma, this book goes deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting. Essential reading for anyone who wants to understand the industry's complex, changing landscape, this is an invaluable guide to firms seeking to survive and thrive in this dynamic market.
You can see its excellent reviews and order a copy from Amazon
The Future of Pharma: Evolutionary threats and opportunities
Based on years of research and interviews with industry leaders, The Future of Pharma is written for industry executives who need to understand where the industry is headed and how they can adapt to that future.
You can see its excellent reviews and order a copy from Amazon
Marketing and Finance: Creating shareholder value
Written with two of the world’s leading authorities on marketing strategy and finance, Marketing and Finance explains the process of Marketing Due Diligence. It is written for those who need to assess the strength of marketing strategies.
You can see its excellent reviews and order a copy from Amazon
Creating Market Insight: How firms create value from market understanding
Based on a three-year study into how firms translate data and information into knowledge, insight and competitive advantage, Creating Market Insight is written for those who gather, analyse and use business intelligence.
You can see its excellent reviews and order a copy from Amazon
Making Marketing Happen: How great companies make strategic planning work
The result of an extensive research programme into why some firms make strong marketing strategies and others don’t, Making Marketing Happen is written for those who want to be best-in-class at strategic marketing planning.
You can see its excellent reviews and order a copy from Amazon