Index

A (19) | B (15) | C (16) | D (11) | E (11) | F (5) | G (8) | H (8) | I (12) | J (24) | K (2) | L (6) | M (31) | N (5) | O (6) | P (10) | R (7) | S (31) | T (41) | U (6) | W (11)

Title	Type	Published	Categories
A Matter of Definition	Papers	02/2009	Open2Net, Papers, 2009
A necessary evil	Papers	10/2005	Papers, The Marketer, 2005
Accept no substitute	Papers	02/2005	Papers, The Marketer, 2005
Achieving a market-led culture: A case study	Papers	08/2000	2000, Papers, Strategy making in medical markets
Achieving Excellence in CRM	Papers	10/2002	Papers, Strategy across all industries, 2002
Across the Breadth	Papers	09/2009	Publications, Strategy making in medical markets, 2009
Against the Odds	Papers	01/2010	2010, Papers, Strategy making in medical markets
Alcan Packaging	Testimonials		Testimonials
Amersham Biosciences	Testimonials		Testimonials
Ammunition for marketers	Papers	11/2003	Papers, The Marketer, 2003
An empirical investigation of marketing strategy quality in medical markets	Papers	02/2003	Papers, Strategy making in medical markets, 2003
An exploratory study of key opinion leadership management trends among European pharmaceutical companies	Papers	09/2009	Papers, Strategy making in medical markets, 2009
An Unfolding Story: The Emerging Picture of the Value of New Medical Technology	Papers	10/2011	2011, Papers, Strategy making in medical markets
Are we getting it right?	Papers	07/2003	Papers, The Marketer, 2003
Are you worth the money?	Papers	09/2003	Papers, The Marketer, 2003
As chaves do marketing (in Portugese)	Papers	05/2006	Papers, Strategy across all industries, 2006
Ask the Oracle	Papers	08/2009	Publications, Strategy making in medical markets, 2009
Astellas Pharma International	Testimonials		Testimonials
AstraZeneca	Testimonials		Testimonials