Latest news2010
Growing Opportunity
Submitted by pragmedicljb on Thu, 06/01/2011 - 12:43
A summary of recently published academic research about growth and innovation that is relevant to pharma marketing.
Pooling Ideas
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:53
New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical Marketing.
JMM Research Watch Vol 10.4
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:51
This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
Survival of the Fittest
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:44
This review of published research considers varying views on adapting pharma business models to fit the changing environment.
The Observation Effect
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:42
This review of published research looks at corporate social responsibility (CSR), including studies of some of the most important companies in the pharmaceutical industry.
Risk and Reward
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:39
From early stage development partnerships to wording adverse event warnings, this crop of peer-reviewed research has lessons from marketers working across the pharmaceutical development spectrum.
Seeking Success
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:36
One thing that has become apparent through recent research by Dr Brian D Smith is that many senior industry executives foresee, over the next decade, fundamental change in the sector. This selection of published research looks at several areas that are likely to form part of that transformation.
Community Focus
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:33
New data suggests that marketers must shift their attention from individual influencers to complex decision-making units, say Dr Brian D Smith and Marcus Bergler, in this feature in Pharmaceutical Marketing.
Guiding Light
Submitted by pragmedicljb on Wed, 07/07/2010 - 09:11
This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
Reap the Rewards
Submitted by pragmedicljb on Wed, 07/07/2010 - 09:08
Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many market access plans fail to become reality. More surprisingly, this situation seems to be caused by some of the management practices that are meant to ensure implementation.