Latest news2003
Ammunition for marketers
Submitted by Visitor on Fri, 13/03/2009 - 09:48
How marketers can test and prove that their theories work.
Making assumptions
Submitted by Visitor on Fri, 13/03/2009 - 09:47
New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
Are you worth the money?
Submitted by Visitor on Fri, 13/03/2009 - 09:45
Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
Are we getting it right?
Submitted by Visitor on Fri, 13/03/2009 - 09:44
Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
Believing is seeing
Submitted by Visitor on Fri, 13/03/2009 - 09:43
Beware your own perception; it is often biased.
Making the grey matter work
Submitted by Visitor on Fri, 13/03/2009 - 09:42
Dr Brian Smith gathers research about the science of thinking and how it affects corporate activities.
The fatal lessons of boiling a frog
Submitted by Visitor on Fri, 13/03/2009 - 09:40
Research focused on the highly topical subject of adapting and reacting to changing market conditions.
The name game
Submitted by Visitor on Fri, 13/03/2009 - 09:39
Dr Brian Smith sifts through the latest research on branding.
To boldly go
Submitted by Visitor on Fri, 13/03/2009 - 09:38
Dr Brian Smith looks at research which could help you take brave steps into the unknown.
Marketing begins with an R
Submitted by Visitor on Fri, 13/03/2009 - 09:36
New research that shows how relationship marketing has taken a central place in marketers' thoughts.