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The Science of Marketing
Submitted by pragmedicljb on Tue, 02/02/2010 - 15:46
Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.
Survival of the Dumbest
Submitted by pragmedicljb on Thu, 07/01/2010 - 12:32
Definitions of the same management strategy terms can vary significantly. This is important in practice as it can lead to communication problems. There are clear explanations for why and how this 'dumbing down' of strategic concepts occurs. Whether we'll find a solution or simply adapt to live with it remains to be seen.
Overcoming "them and us"
Submitted by pragmedicljb on Wed, 18/11/2009 - 19:37
When we strongly identify with our group, we instinctively identify against people in other groups. However, this persistence of stone-age group identity thinking doesn’t help us in the information age.
Time to put away childish things
Submitted by pragmedicljb on Wed, 18/11/2009 - 19:35
It is common to see experienced executives defending outmoded ideas with ferocious determination and irrationality. My research sheds some light on why otherwise intelligent people may revert to such childish behaviour.
Straddling or Focusing: The moment of truth
Submitted by pragmedicljb on Thu, 08/10/2009 - 12:49
Dr Brian D. Smith suggests that our industry is about to prove or disprove a fundamental academic theory: that straddling generics and innovation is an unsustainable business model. Part of the Strategy Fundamentals series.
Key Account Management: Always read the label
Submitted by pragmedicljb on Thu, 17/09/2009 - 12:18
Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
Too much market focus can be a bad thing
Submitted by pragmedicljb on Thu, 17/09/2009 - 12:16
It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
Keeping up with KOLs
Submitted by pragmedicljb on Mon, 03/08/2009 - 10:45
Dr Brian D. Smith looks at the origins and future of key opinion leadership.
Segmentation: A marketing mirage?
Submitted by pragmedicljb on Thu, 14/05/2009 - 10:22
Segmentation is often the answer ... except when it isn't, says Dr Brian D Smith.
Exposing Executive Bias
Submitted by Visitor on Fri, 13/03/2009 - 12:24
The way we explain things to ourselves helps explain executive behaviour, says Dr Brian D. Smith