ResearchWatch

JMM Research Watch Vol 10.3

Submitted by pragmedicljb on Tue, 15/06/2010 - 11:10

Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.

Published:

2010, April

Reference:

JMM-025

JMM Research Watch Vol 10.2

Submitted by pragmedicljb on Mon, 19/04/2010 - 15:22

A review of recent research that reports important findings both about health care systems and the industry.

Published:

2010, March

Reference:

JMM-024

JMM Research Watch Vol 10.1

Submitted by pragmedicljb on Mon, 19/04/2010 - 15:19

A summary of the latest research looking at market change.

Published:

2010, January

Reference:

JMM-023

Nothing So Practical (Research Watch)

Submitted by pragmedicljb on Thu, 07/01/2010 - 12:27

Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that 'there is nothing so practical as a good theory.' Not only do I agree, but I pity those who don't understand the importance of theory in explaining practical, real-life problems. This review of recent literature provides wide-ranging evidence of the value of theory in practice.

Published:

2009, September

Reference:

JMM-022

JMM Research Watch Vol 9.3

Submitted by pragmedicljb on Thu, 17/09/2009 - 12:34

A review of current research for medical marketers. Journal of Medical Marketing volume 9.3

Published:

2009, July

Reference:

JMM-021

JMM Research Watch Vol 9.2

Submitted by pragmedicljb on Mon, 03/08/2009 - 10:40

A review of current research for medical marketers. Journal of Medical Marketing volume 9.2

Published:

2009, June

Reference:

JMM-020

JMM Research Watch Vol 9.1

Submitted by pragmedicljb on Thu, 14/05/2009 - 10:31

A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.

Published:

2009, March

Reference:

JMM-019

JMM Research Watch Vol 6.4

Submitted by Visitor on Fri, 13/03/2009 - 10:22

A review of current research for medical marketers

Journal of Medical Marketing Volume 6.4

Published:

2006, November

Reference:

JMM-011

JMM Research Watch Vol 6.3

Submitted by Visitor on Fri, 13/03/2009 - 10:21

A review of current research for medical marketers

Journal of Medical Marketing Volume 6.3

Published:

2006, October

Reference:

JMM-010

JMM Research Watch Vol 6.1

Submitted by Visitor on Fri, 13/03/2009 - 10:19

A review of current research for medical marketers

Journal of Medical Marketing Volume 6.1

Published:

2006, July

Reference:

JMM-009