Latest newsResearchWatch
JMM Research Watch Vol 11.2
Submitted by pragmedicljb on Mon, 25/04/2011 - 21:14
A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.
JMM Research Watch Vol 11.1
Submitted by pragmedicljb on Mon, 25/04/2011 - 21:13
This selection of research covers the topics of CSR, price regulation and generic competition.
JMM Research Watch Vol 10.4
Submitted by pragmedicljb on Mon, 08/11/2010 - 19:51
This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
JMM Research Watch Vol 10.3
Submitted by pragmedicljb on Tue, 15/06/2010 - 10:10
Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.
JMM Research Watch Vol 10.2
Submitted by pragmedicljb on Mon, 19/04/2010 - 14:22
A review of recent research that reports important findings both about health care systems and the industry.
JMM Research Watch Vol 10.1
Submitted by pragmedicljb on Mon, 19/04/2010 - 14:19
A summary of the latest research looking at market change.
Nothing So Practical (Research Watch)
Submitted by pragmedicljb on Thu, 07/01/2010 - 11:27
Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that 'there is nothing so practical as a good theory.' Not only do I agree, but I pity those who don't understand the importance of theory in explaining practical, real-life problems. This review of recent literature provides wide-ranging evidence of the value of theory in practice.
JMM Research Watch Vol 9.3
Submitted by pragmedicljb on Thu, 17/09/2009 - 11:34
A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
JMM Research Watch Vol 9.2
Submitted by pragmedicljb on Mon, 03/08/2009 - 09:40
A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
JMM Research Watch Vol 9.1
Submitted by pragmedicljb on Thu, 14/05/2009 - 09:31
A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.