Open2Net

Inside the modern salesforce

Submitted by pragmedicljb on Wed, 18/11/2009 - 19:34

Business to Business (B2B) sales operations is very different from business to consumer (B2C) selling. The traditional salesperson is fast becoming obsolete but, as with many things in management, the picture is much more complex than the headline.

Published: 
2009, October
Reference: 
O2N-008

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Caged Companies

Submitted by pragmedicljb on Wed, 18/11/2009 - 19:33

When was the last time you heard someone in your company or organisation talk about change? Changing strategies, changing business models, changing culture, changing attitudes. Modern management philosophy seems obsessed with change. Yet, if you stick around a while, say five years or more, how much real change do you see?

Published: 
2009, September
Reference: 
O2N-007

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Spot the Difference

Submitted by pragmedicljb on Wed, 18/11/2009 - 19:32

If I'm ever invited onto the Today programme and forced to come up with a sound bite about how to spot the difference between successful firms and failures, I think I'd have the answer: Beware of buzzwords and read the research.

Published: 
2009, July
Reference: 
O2N-006

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A Matter of Definition

Submitted by Visitor on Fri, 13/03/2009 - 09:31

Dr Brian D Smith looks at what a market is and why it matters.

(Open University Money & Management Blog)

Published: 
2009, February
Reference: 
O2N-005

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The Synergy Mirage

Submitted by idesigner on Fri, 13/03/2009 - 09:30

Dr Brian Smith looks at how firms build synergy

(Open University Money & Management blog)

Published: 
2008, November
Reference: 
O2N-004

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Marrying Companies

Submitted by idesigner on Fri, 13/03/2009 - 09:28

Dr Brian Smith looks at mergers and acquisitions in the credit crunch.

(Open University Money & Management blog)

Published: 
2008, July
Reference: 
O2N-003

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Calculated Risk

Submitted by Visitor on Thu, 12/03/2009 - 20:16

Dr Brian Smith looks at why some business ventures are riskier than others. (Open University Money & Management blog)

Published: 
2008, June
Reference: 
O2N-002

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