Latest newsThe Marketer
Marketing Magic
Submitted by Visitor on Fri, 13/03/2009 - 10:46
Dr Brian Smith reviews the latest research on technology marketing.
Lead & Learn
Submitted by Visitor on Fri, 13/03/2009 - 10:44
Dr Brian Smith reviews recent research into leadership and teamwork.
Do It Yourself
Submitted by Visitor on Fri, 13/03/2009 - 10:43
Dr Brian Smith Reviews some recent research on change in marketing.
Patterns in a stream
Submitted by Visitor on Fri, 13/03/2009 - 10:42
Dr Brian Smith reviews some of the latest research about strategy.
Telling Tales
Submitted by Visitor on Fri, 13/03/2009 - 10:40
Dr Brian Smith reviews recent research about the role of story telling in Marketing and Strategy.
The Long Game
Submitted by Visitor on Fri, 13/03/2009 - 10:39
Dr Brian Smith reviews recent research on sustainability.
Six of the Best
Submitted by Visitor on Fri, 13/03/2009 - 10:38
Dr Brian Smith chooses his favourite research papers from 2006. His top picks include the most innovative and original research on the following subjects: shareholder value, segmentation, using data to create value, global marketing, innovation and upward communication. Six research papers that are not to be missed.
Leader of the Pack
Submitted by Visitor on Fri, 13/03/2009 - 10:37
Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing activity.
Pay attention, here comes the science bit
Submitted by Visitor on Fri, 13/03/2009 - 10:35
Dr Brian Smith looks at research papers into the scientific and technological aspects behind marketing.
The Missing Link
Submitted by Visitor on Fri, 13/03/2009 - 10:33
Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.