Latest news2008
Promoting a Peaceful Workplace
Submitted by Visitor on Fri, 13/03/2009 - 11:21
Conflict between departments costs money, wastes time and hinders strategy implementation. But we can reduce it and manage it if we understand it, says Dr Brian D. Smith
Using the Wooden Spoon
Submitted by Visitor on Fri, 13/03/2009 - 11:20
Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff's 2x2 matrix for pharmaceutical marketers.
The Value of VRIO
Submitted by Visitor on Fri, 13/03/2009 - 11:18
Dr Brian Smith looks at resourced based theory and it's application to pharmaceutical marketing.
Schein on culture
Submitted by Visitor on Fri, 13/03/2009 - 11:16
The only cultural change that really works is that which begins with changing core assumptions.
Just do it
Submitted by Visitor on Fri, 13/03/2009 - 11:15
Unsuccessful firms believe the buy-in fallacy; successful firms don't. They create a strong strategy, then they just do it.
Hidden in books
Submitted by Visitor on Fri, 13/03/2009 - 11:14
Senior executives struggle with the implementation of strategy despite the fact that the answers they seek have been known in the field of management science for many years.
Built on sand
Submitted by Visitor on Fri, 13/03/2009 - 11:13
Why does much of the work of market analysts and management teams result in so much data but so little understanding?
JMM Research Watch Vol 8.3
Submitted by Visitor on Fri, 13/03/2009 - 09:03
A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
JMM Research Watch Vol 8.2
Submitted by Visitor on Fri, 13/03/2009 - 08:58
A review of current research for medical marketers Journal of Medical Marketing Volume 8.2
JMM Research Watch Vol 8.1
Submitted by Visitor on Fri, 13/03/2009 - 08:57
A review of current research for medical marketers Journal of Medical Marketing Volume 8.1