Latest news2007
Marketing Magic
Submitted by Visitor on Fri, 13/03/2009 - 10:46
Dr Brian Smith reviews the latest research on technology marketing.
Lead & Learn
Submitted by Visitor on Fri, 13/03/2009 - 10:44
Dr Brian Smith reviews recent research into leadership and teamwork.
Do It Yourself
Submitted by Visitor on Fri, 13/03/2009 - 10:43
Dr Brian Smith Reviews some recent research on change in marketing.
Patterns in a stream
Submitted by Visitor on Fri, 13/03/2009 - 10:42
Dr Brian Smith reviews some of the latest research about strategy.
Telling Tales
Submitted by Visitor on Fri, 13/03/2009 - 10:40
Dr Brian Smith reviews recent research about the role of story telling in Marketing and Strategy.
The Long Game
Submitted by Visitor on Fri, 13/03/2009 - 10:39
Dr Brian Smith reviews recent research on sustainability.
JMM Research Watch Vol 7.3
Submitted by Visitor on Fri, 13/03/2009 - 08:55
A review of current research for medical marketers Journal of Medical Marketing Volume 7.3
JMM Research Watch Vol 7.2
Submitted by Visitor on Fri, 13/03/2009 - 08:53
A review of current research for medical marketers Journal of Medical Marketing Volume 7.2
JMM Research Watch Vol 7.1
Submitted by Visitor on Fri, 13/03/2009 - 08:46
A review of current research for medical marketers Journal of Medical Marketing Volume 7.1
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
Submitted by Visitor on Thu, 12/03/2009 - 18:49
Customer Relationship Management (CRM) projects often fail. Dr Brian Smith, Professor Moira Clark and Professor Hugh Wilson focus on the project justification process as one way of improving project success rates. They review how the typical combination of an Return On Investment (ROI) calculation and a project plan can have flaws as a project justification approach, and propose the use of the Benefits Dependency Network (BDN) as an additional tool. The second part of the paper reports on an exploratory study of the BDN's use in five business-to-business CRM projects.