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Six of the Best
Submitted by Visitor on Fri, 13/03/2009 - 10:38
Dr Brian Smith chooses his favourite research papers from 2006. His top picks include the most innovative and original research on the following subjects: shareholder value, segmentation, using data to create value, global marketing, innovation and upward communication. Six research papers that are not to be missed.
Leader of the Pack
Submitted by Visitor on Fri, 13/03/2009 - 10:37
Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing activity.
Pay attention, here comes the science bit
Submitted by Visitor on Fri, 13/03/2009 - 10:35
Dr Brian Smith looks at research papers into the scientific and technological aspects behind marketing.
The Missing Link
Submitted by Visitor on Fri, 13/03/2009 - 10:33
Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.
It's a Small World
Submitted by Visitor on Fri, 13/03/2009 - 10:32
Dr Brian smith reveals how the latest research on global marketing makes this imposing topic easier to tackle.
Focused Minds
Submitted by Visitor on Fri, 13/03/2009 - 10:31
Dr Brian Smith reviews some of the recent research into marketing accountability.
Trust No-one
Submitted by Visitor on Fri, 13/03/2009 - 10:30
Market research drives most good marketing, but those who use it would do well to be less trusting and more analytical, suggests Dr Brian Smith in his review of recent academic research in this area.
Back to Basics
Submitted by Visitor on Fri, 13/03/2009 - 10:29
Dr Brian Smith gets controversial about management research - some of the old stuff is better than the new, he says
Doing your best
Submitted by Visitor on Fri, 13/03/2009 - 10:27
A review of recent research in the field of professional development finds the subject to be both essential and difficult.
JMM Research Watch Vol 6.4
Submitted by Visitor on Fri, 13/03/2009 - 09:22
A review of current research for medical marketers
Journal of Medical Marketing Volume 6.4