Latest news2005
Direct Hit
Submitted by Visitor on Fri, 13/03/2009 - 10:26
Of all the many areas of the marketing profession, direct marketing is perhaps the most affected by what strategists call 'far environment' factors such as technology, globalisation and legislation. These changes are reflected in this month's review of the latest research.
A necessary evil
Submitted by Visitor on Fri, 13/03/2009 - 10:25
Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the field of marketing.
Head for heights
Submitted by Visitor on Fri, 13/03/2009 - 10:24
Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder value.
The Silo Myth
Submitted by Visitor on Fri, 13/03/2009 - 10:22
In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
Taking care of business
Submitted by Visitor on Fri, 13/03/2009 - 10:21
Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest research on B2B marketing.
Guessing Games
Submitted by Visitor on Fri, 13/03/2009 - 10:19
From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
The Only Way
Submitted by Visitor on Fri, 13/03/2009 - 10:18
You cannot practise marketing without using segmentation says Dr Brian Smith in this month's review of recent research.
Different Strokes
Submitted by Visitor on Fri, 13/03/2009 - 10:17
Dr Brian Smith treads carefully as he sorts through the latest research on gender.
Accept no substitute
Submitted by Visitor on Fri, 13/03/2009 - 10:16
There is no substitute for hard work. Dr Brian Smith examines the latest research into this most basic of tenets.
Grub Then Ethics
Submitted by Visitor on Fri, 13/03/2009 - 10:15
In his discussion of the latest research concerning corporate social responsibility (CSR), Dr Brian Smith reflects on the view that 'you can't eat principles, but you can taste their fruits'. The latest research suggests CSR is coming of age and provides useful insights for anyone trying to balance the apparently competing demands of investors and CSR.