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Hello Shoppers
Submitted by Visitor on Fri, 13/03/2009 - 10:13
It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income - the customer. It seems appropriate therefore to look at what the latest research is telling us about the way our customers think.
Show me the money
Submitted by Visitor on Fri, 13/03/2009 - 10:12
The marketer's job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and weighs up what is known about the value gained from marketing spend.
Emotional Foods
Submitted by Visitor on Fri, 13/03/2009 - 10:11
The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made without emotion, as this month's crop of new research shows.
Ready for the Quantum Leap
Submitted by Visitor on Fri, 13/03/2009 - 10:08
Ideas and innovation sometimes cause as many problems as they solve; Dr Brian Smith reviews the latest research.
Entertaining All-Comers
Submitted by Visitor on Fri, 13/03/2009 - 10:06
Marketing is one discipline where you can't afford to be siloed in your thinking. The latest research says marketers need to understand and juggle ideas from many business functions.
Holy Grail
Submitted by Visitor on Fri, 13/03/2009 - 10:05
Dr Brian Smith examines research that tries to define innovation.
Making it happen
Submitted by Visitor on Fri, 13/03/2009 - 10:03
How theory can be applied in marketing reality.
Make a difference
Submitted by Visitor on Fri, 13/03/2009 - 10:02
It's not what companies do that's important, but the disparities between what they do that really matters.
Learn or lose
Submitted by Visitor on Fri, 13/03/2009 - 10:01
Dr Brian Smith looks at new research into organisational learning and finds that it is as necessary as it is difficult.