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Testimonials

Phonak

Submitted by pragmedicljb on Mon, 19/04/2010 - 10:33

Following a change of leadership in Denmark, Phonak needed to review its strategy and address some stretching growth targets.

The situation facing Phonak was complex: maturing markets, technically complex products, rapidly evolving channels and changing reimbursement issues. Pragmedic worked with Phonak’s Danish team to create clear, unique insight into the market. From this flowed a strong strategy that guided a practical action plan. What most impressed us was the way that cutting-edge management research was applied to very real business problems to develop a business that was strongly differentiated but could be implemented by the existing organisation in a realistic timescale.
Kristian Thomsen, General Manager, Phonak Denmark

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Astellas Pharma International

Submitted by pragmedicljb on Thu, 18/03/2010 - 10:44

Pragmedic worked with Astellas Pharma International to build strategic marketing competences in a multicultural group of marketers with various marketing competence levels.

Astellas Pharma International is committed to educate all marketers working with their strategic product portfolio, so that they are able to act independently and high strategic marketing levels, creating value adding strategies and get them implemented. Pragmedic provided solid academic, facts-based and result-driving practical workshop structures in a series of three multiday workshops. During the workshops we managed to integrate different cultures and expertise levels and provided all an improved understanding of the basics of Strategic Marketing and Value Adding Strategies.
Marty Groen in ‘t Woud, Commercial Manager, Emerging Markets

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Midmark

Submitted by pragmedicljb on Thu, 18/03/2010 - 10:41

Pragmedic worked with Midmark to develop a marketing strategy, to support the re-launch of our business in Europe.

We had very limited resources and were reluctant to invest in head count without a better understanding of our ‘go-to-market’ approach. By working with Pragmedic we could see where our marketing plans were directing us, before we had to invest. As well, we ended up with an extremely good, balanced plan that incorporated our own experiences, research gathered ‘in-project’ and Pragmedic’s own skills.
Brad Walker, Vice President International

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Field Group

Submitted by Visitor on Wed, 11/03/2009 - 10:44

PragMedic worked with several divisions of this diversified packaging group. In each case the goal was to create differentiated strategies in a market which is otherwise commodity based.

PragMedic provided a valuable input into strategic discussions within a number of our divisional senior management teams. A combination of thought provoking facilitation and the application of a disciplined and rigorous approach to assessing the market and potential strategic options served as a catalyst for a more honest and open review of broader strategic issues and our ability and readiness to respond to them.
Ian Deninson

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William Cook Europe

Submitted by Visitor on Wed, 11/03/2009 - 09:53

PragMedic has worked with Cook, a global player in a number of medical device sectors, over many years. This has involved helping the marketing teams of various SBUs to develop and implement stronger marketing strategies.

Cook has worked with PragMedic for a number of years - and keep coming back. Dr Brian Smith has got the unique ability to tailor a wealth of knowledge and experience to meet the specific needs of his customer. Working with PragMedic has taken our strategic approach and tactical plans to a new level.
Gert Andersen

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UK Trade & Investment

Submitted by Visitor on Wed, 11/03/2009 - 09:51

Pragmedic was commissioned by UK Trade & Investment to undertake research on the East of England's Life Sciences and ICT business communities. The project's objective was to create and implement a segmentation methodology that would ensure that locally-delivered support for international business development was both appropriate and effective.

The project was complex involving database management, substantial quantitative surveys, and detailed qualitative interviews to understand the real needs of local businesses. The project was completed on time and within the budgeted cost and has provided a valuable contribution to an emerging national strategy on customer segmentation
Robert Driver, International Trade Director - East of England

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THERAPYAUDIT

Submitted by Visitor on Wed, 11/03/2009 - 09:50

PragMedic worked with THERAPYAUDIT to review the overall goals, objective and strategy of the business.

Dr Brian Smith provided concise and challenging insights based on his wealth of experience and, in doing so, enabled us to more clearly define our marketing stance and how we help potential customers to understand our proposition. I thoroughly recommend him.
Christopher Wright - Managing Director

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Stryker Europe, Middle East & Africa

Submitted by Visitor on Wed, 11/03/2009 - 09:47

Dr Smith has worked with Stryker’s EMEA division for some years, helping us to develop our strategic marketing capabilities and supporting us with several specific initiatives.

Brian combines, unusually, a deep academic knowledge of competitive strategy with a first-hand understanding of our sector and a very practical approach. Whether working with a large, pan-European team or mentoring individual executives, his ability to translate leading edge management research into practical actions has been very valuable to us. I would commend him to any Chief Marketing Officer who wants to make his team more effective.
Claus Egstrand, Chief Marketing Officer EMEA

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Pfizer

Submitted by Visitor on Wed, 11/03/2009 - 09:46

PragMedic worked with the Research & Development function of this global pharmaceutical company to facilitate long term consideration of the market and its implications for Pfizer.

Our need was for a combination of rigorous thinking, industry knowledge and the ability to think beyond existing business models and strategies. Dr Brian Smith and Dr Hugh Wilson worked with our internal team, rapidly absorbing our thinking and then reflecting it back to us with added insight and demanding challenges to our thinking. The result was a more robust and better thought out marketing view of the future challenges and opportunities in our market.
Mark Brincat

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Organon

Submitted by Visitor on Wed, 11/03/2009 - 09:44

PragMedic worked with Organon’s UK subsidiary to develop novel and effective approaches to segmentation, targeting and positioning in the UK pharmaceutical market, both primary and secondary care sectors.

PragMedic worked at two key points in our organisation. At marketing group and sales management level, PragMedic introduced new understanding of how segmentation can work within the complex environment of pharmaceuticals. Work with first line sales managers achieved our objective of creating better awareness and understanding of customer needs which has in turn led to the evolution of the new ways in which we now approach our customers.
Ilse van Roy

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