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Creating Market Insight
Submitted by Visitor on Fri, 06/03/2009 - 15:40
“I have no hesitation in saying buy this book. It will find front and centre position on your bookshelf, with plenty of post-its marking pages that you will return to again and again.”
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
Creating Market Insight is written for those who need to transform data into value. Written with Dr Paul Raspin, it describes how firms learn to scan their business environment and transform data into information, information into knowledge, knowledge into insight and insight into value.
Creating Market Insight is available from Amazon
Marketing Due Diligence
Submitted by Visitor on Fri, 06/03/2009 - 15:38
“Provides a way for companies to discern what marketing actions really drive profitable growth and sustainable value.”
Rod Street, Partner, IBM
Marketing Due Diligence is written or those senior marketers who have to connect strategy to share price. Combining Brian’s research with that of Professors Malcolm McDonald and Keith Ward, it describes a process for rigorously assessing whether your strategy creates or destroys shareholder value. It then goes on to describe how, if the assessment is unfavourable, firms can create value-creating strategies.
Marketing Due Diligence is available from Amazon
Making Marketing Happen
Submitted by Visitor on Fri, 06/03/2009 - 15:33
“This book starts where most others finish – making theory work in the real world”
Mathias Aeberhardt, Director Business Intelligence, Zimmer
Making Marketing Happen is written for those who know what strategic marketing planning is, but struggle to apply it in the real world. Based on Brian’s PhD, it describes how effective firms blend planning with vision and simply “making it up as we go along” to create strong marketing strategies. What makes them effective is blending those three approaches in a way that fits both their market and their company culture.
Making Marketing Happen is available from Amazon
