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The Future of Pharma
Submitted by pragmedicljb on Mon, 23/05/2011 - 08:55
The challenges faced by the pharmaceutical industry now and in the medium and long term are significant. This highly readable book, based on new research findings are a wakeup call and a first step forward for anyone concerned with the future of the industry, whether executive, customer, policymaker or investor.
The pharmaceutical industry’s history has long been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. This is not just caused by the economic crisis. Long before this, several distinct but related streams of evidence emerged that now point to the stalling of the pharmaceutical industry. The Future of Pharma examines the causes of the industry’s potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals, and on the other by the alternate sources of commercial value – innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.
The Future of Pharma is available from our online bookstore
Creating Market Insight
Submitted by pragmedicljb on Fri, 06/03/2009 - 14:40
“I have no hesitation in saying buy this book. It will find front and centre position on your bookshelf, with plenty of post-its marking pages that you will return to again and again.”
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
Creating Market Insight is written for those who need to transform data into value. Written with Dr Paul Raspin, it describes how firms learn to scan their business environment and transform data into information, information into knowledge, knowledge into insight and insight into value.
Creating Market Insight is available from our online bookstore
Marketing Due Diligence
Submitted by pragmedicljb on Fri, 06/03/2009 - 14:38
“Provides a way for companies to discern what marketing actions really drive profitable growth and sustainable value.”
Rod Street, Partner, IBM
Marketing Due Diligence is written or those senior marketers who have to connect strategy to share price. Combining Brian’s research with that of Professors Malcolm McDonald and Keith Ward, it describes a process for rigorously assessing whether your strategy creates or destroys shareholder value. It then goes on to describe how, if the assessment is unfavourable, firms can create value-creating strategies.
Marketing Due Diligence is available from our online bookstore.
Making Marketing Happen
Submitted by pragmedicljb on Fri, 06/03/2009 - 14:33
“This book starts where most others finish – making theory work in the real world”Mathias Aeberhardt, Director Business Intelligence, Zimmer
Making Marketing Happen is written for those who know what strategic marketing planning is, but struggle to apply it in the real world. Based on Brian’s PhD, it describes how effective firms blend planning with vision and simply “making it up as we go along” to create strong marketing strategies. What makes them effective is blending those three approaches in a way that fits both their market and their company culture.
Making Marketing Happen is available from our online bookstore