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- Effective Use of Innovation - Creating Market Insight
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- Achieving a market-led culture: A case study
- Across the Breadth
- Against the Odds
- An empirical investigation of marketing strategy quality in medical markets
- An exploratory study of key opinion leadership management trends among European pharmaceutical companies
- Ask the Oracle
- Back to the Future
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- Break Out
- Complex Weave
- Creating and using customer insight: 12 rules of best practice
- Culture Couture
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- Displaced Concepts
- Excellence in medical marketing: Origins, definition and precursors
- Exploratory Study of KOL Management Trends in European Pharmaceutical Companies
- Good Idea In Theory
- Growing Pains
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- In Hand
- In Theory
- It's All Gone Wrong
- Lessons for CEOs from the consolidation of the medical device and diagnostic industries
- Life Cycle
- Making marketing happen: How great medical companies make strategic marketing planning work for them
- Managing mergers and acquisitions: Lessons from the consolidation of the medical device and diagnostics industry
- Managing the changes
- Matchmaking process
- Men from the Boys
- Mind Your Headquarters
- Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK
- Model Answer
- Molekülün Ötesinde Bir Hizmet
- Multiple Perspectives
- Myth, Reality & Requirements in Pharmaceutical Key Account Management
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- Self Promotion
- Seven Deadly Sins of Marketing Excellence
- Soak it up
- Spurring Success
- Standing out from the crowd
- Success and failure in marketing strategy making: Results of an empirical study across medical markets
- Successful marketing strategies for medical devices and diagnostics
- Survival Tactics
- Switching Paths
- Test of Strength
- The effectiveness of marketing strategy making processes: A critical literature review and a research agenda
- The Extra Mile
- The Key to Success
- The Supporting Team
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- What's really going on?
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- A Matter of Definition
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- As chaves do marketing (in Portugese)
- Best-Sellers and Personal Favourites
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- Book Review - Making Marketing Happen
- Building the foundations for effective CRM
- Confucian Myths
- Culture clash
- Customer Orientation
- Customer relationship management: Coming of age
- Easy as 1,2,3
- Employer Branding Research (Sunday Times)
- Extraordinary performances from ordinary people
- From Data to Value
- Getting Motivated
- Guarding the Brand
- Hidden Strengths
- How do great companies make strategic planning work?
- How much is your company really worth?
- Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
- Made to Measure
- Marketing Due Diligence
- Marketing due diligence: translating marketing strategies into shareholder value
- Maybe I Will, Maybe I Won't
- Measuring up
- New research to quantify the linkage that really matters
- Plans are nothing; planning is everything
- Punching above your weight
- Remote control: understanding what drives your market
- Risky business is on the decline
- Strategy is simple, not easy
- Strategy Making: What works is what fits
- Ten steps to success
- The Marketer's Dilemma
- The Marketer's Stone
- The Money Pit
- The Root of All Good
- Tricky situation
- Turning the Key
- Understanding the devil
- What does a strong strategy look like?
- What is Marketing Excellence?
- Why CRM stands at the crossroads
- ResearchWatch
- IJMM Research Watch Vol 4.1
- IJMM Research Watch Vol 4.2
- IJMM Research Watch Vol 4.3
- IJMM Research Watch Vol 4.4
- JMM Research Watch Vol 10.1
- JMM Research Watch Vol 10.2
- JMM Research Watch Vol 10.3
- JMM Research Watch Vol 5.1
- JMM Research Watch Vol 5.2
- JMM Research Watch Vol 5.3
- JMM Research Watch Vol 5.4
- JMM Research Watch Vol 6.1
- JMM Research Watch Vol 6.3
- JMM Research Watch Vol 6.4
- JMM Research Watch Vol 7.1
- JMM Research Watch Vol 7.2
- JMM Research Watch Vol 7.3
- JMM Research Watch Vol 8.1
- JMM Research Watch Vol 8.2
- JMM Research Watch Vol 8.3
- JMM Research Watch Vol 9.1
- JMM Research Watch Vol 9.2
- JMM Research Watch Vol 9.3
- Nothing So Practical (Research Watch)
- Strategy Fundamentals
- Brave the jargon, embrace institutional theory
- Built on sand
- Exposing Executive Bias
- Hidden in books
- Just do it
- Keeping up with KOLs
- Key Account Management: Always read the label
- Overcoming "them and us"
- Promoting a Peaceful Workplace
- Schein on culture
- Segmentation: A marketing mirage?
- Straddling or Focusing: The moment of truth
- Survival of the Dumbest
- The Science of Marketing
- The Value of VRIO
- Time to put away childish things
- Too much market focus can be a bad thing
- Using the Wooden Spoon
- The Marketer
- A necessary evil
- Accept no substitute
- Ammunition for marketers
- Are we getting it right?
- Are you worth the money?
- Back to Basics
- Believing is seeing
- Different Strokes
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- Marketing begins with an R
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- Pay attention, here comes the science bit
- Ready for the Quantum Leap
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- Six of the Best
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- The column from the Chartered Institute of Marketing’s magazine
- The fatal lessons of boiling a frog
- The Long Game
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- The Only Way
- The Silo Myth
- Time to embrace complexity
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- Tools of the future
- Trust No-one
- Who we are