Marketing Due Diligence

“Provides a way for companies to discern what marketing actions really drive profitable growth and sustainable value.” 

Rod Street, Partner, IBM 

Marketing Due Diligence is written or those senior marketers who have to connect strategy to share price. Combining Brian’s research with that of Professors Malcolm McDonald and Keith Ward, it describes a process for rigorously assessing whether your strategy creates or destroys shareholder value. It then goes on to describe how, if the assessment is unfavourable, firms can create value-creating strategies.

Marketing Due Diligence is available from  Amazon.