Creating Market Insight

“I have no hesitation in saying buy this book. It will find front and centre position on your bookshelf, with plenty of post-its marking pages that you will return to again and again.”

Mark Irvine, Strategy Manager, De Beers Diamond Trading Company

Creating Market Insight is written for those who need to transform data into value. Written with Dr Paul Raspin, it describes how firms learn to scan their business environment and transform data into information, information into knowledge, knowledge into insight and insight into value. 

Creating Market Insight is available from our online bookstore